Along with a framework it is critical to have principles to guide your approach to new product and market development. The Three Principles of Linking Lean to Innovation® are based on years of root cause analysis where we studied failure modes of new product development projects .


Engaging management to create the right environment for development teams, leaning out bureaucratic, slow development processes and placing the right amount of emphasis on Discovery are the keys to great new product development.

Engage Management

 Lean Out the Process

Emphasize Discovery