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Mark Adkins, NPDP


Mark Adkins is the founder & president of Smart Hammer Innovation a consulting business that applies Lean principles to new product and market development. Its customer base is B2B industrial firms that are seeking profitable growth through product and service innovation. In his career Mark and his teams have led development projects that have launched numerous new products with lifetime sales of over $1B. 


Mark is the former president of Turnkey Marketing, a company he founded in 2000 to help clients grow their businesses through entering new markets, establishing strategic alliances and by developing new products. While at Turnkey he competed against 35 other companies to win an Ohio Third

Frontier grant of $1.9M to develop the Partnership for Lean Innovation Program.


Before founding Turnkey Marketing, Mr. Adkins was Director of Marketing and New Product Development at Cincinnati Machine. While at the company he spearheaded the design and implementation of their new product development process that was recognized as the best in the world in 1998 by the PDMA, receiving their coveted "Outstanding Corporate Innovator" award.


Mark served on the board of directors of the Product Development and Management Association (PDMA) as their Vice President of Marketing. Mark also helped found the Cincinnati Chapter of PDMA in 2000 and in 2010 helped launched the Pittsburgh Chapter of the PDMA and is currently serving as their president.


Mark is also the former Director of Technology and Marketing at Kennametal Extrude Hone. While at Kennametal he successfully integrated independent departments from Europe, Asia and North America into a global team that streamlined the product portfolio and launched three major next generation product lines. Mark has a degree in Business Administration from Xavier University and is certified by the PDMA as a New Product Development Professional (NPDP).